The Live Simply Campaign was created during my year-long Honors Capstone. The project promotes a way of life that is less complex than the over-consumptive and over-achieving lifestyle our current industrial society encourages. I researched the many benefits of simplifying then presented this research through a visual campaign that included a logo, a comprehensive website, and an informational booklet. Visit the Live Simply Website or take a look at the blog I kept to track my process during the project. (Links open in new window)
The Boston Tree Party is a collaborative campaign to plant 100 pairs of heirloom apple trees in civic spaces across Greater Boston. As an urban agriculture project, the campaign creates vital gathering places, builds community connections, and improves community health. As a conceptual art project, the Boston Tree Party engages with metaphor and symbolism, and playfully reimagines patriotic and political language, imagery, and forms of association. And as a symbolic political act, the project takes a stand for universal access to fresh, healthy food; for greening our cities; cleaning our air and waterways; reducing our city’s carbon footprint; creating habitat for urban wildlife; and for protecting the biodiversity and heritage of our food.
Check out the live site here.
Identity for the outdoor gear supplier, Trace Outfitters, including a logo, letterhead, business card, clothing tag with “tech specs”, and a website.
Website design for an imaginary nonprofit dedicated to alleviating time-famine and over-work in the United States and Canada.
Website for Arrow, a creativity festival featuring events like talks, workshops, and perfomances, as well as floors throughout the building dedicated to open, collaborative creation. View the whole site. (Link opens in new window)
Website designed for the American Institute of Fishery Research Biologists. View the live site here.
